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WOMEN IN TRANSPORT: IDENTITY REFRESH

A refined identity refresh for the 20th anniversary of Women in Transport

This case study is cut down and optimised for mobile. View the full version on desktop.

Let's start with the brief

We've been fortunate to be able to support Women in Transport on their incredible journey. We've worked [almost] pro bono for several years to evolve their visual identity into one that is instantly recognisable.

This year, they're celebrating an incredible milestone - 20 years - two decades spent championing Women in Transport. They asked us for a small visual identity refresh to recognise this momentous year. Here's where we started with the current identity...

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The Brand Idea

At unboring, we truly believe in the power of a Big Idea... in this case, it was a little idea. We wanted to give Women in Transport a tagline that they could use all year, to signify that they were changing their mission to meet the modern day needs of women working in transportation. The answer was beautifully obvious...

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Anniversary Logomark

The 20th Anniversary logo for Women in Transport integrates meaningful design elements that reflect the organisation’s journey and future aspirations.
 

  • Key components

  • Slimmer Keyline for the ‘20’

  • Rounded Edges

  • Infinity-Connected Shape

  • Path or Track Representation

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Anniversary Colour Kit

Introducing the Women in Transport 20th Anniversary Colour Palette - a carefully crafted duo of complementary shades designed to enhance the original brand while adding a distinct, celebratory touch to anniversary assets.

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HEX #301832

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HEX #CBFDB3

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HEX #1604E4

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HEX #DE5631

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HEX #1604E4

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HEX #DE5631

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HEX #1604E4

Brand Activation

We chose to activate the brand across all the usual collateral. But central to everything was the 20th anniversary launch event, where the revised identity would be rolled out formally. With this in mind, we designed OOH (which was rolled out outside the venue), event signage, merch and tote bags for guests.

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Social Launch

Alias Luxury Travel is the go-to choice for celebrities, recording artists and high net worth individuals across Europe. But with wealth and celebrity come visibility, and the constant struggle to avoid fan and media intrusion wherever you go.

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Web Refresh

As we delivered the event collateral, we also conceptualised how the identity refresh could be applied to the Women in Transport site, for ultimate consistency.

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So how did we do?

"Working with the unboring team is always a pleasure, but they truly outdid themselves for our 20th Anniversary brand identity. Their creativity and craft brought our vision to life in a way that was both bold and perfectly aligned with our existing brand. They deeply understand who we are and what we stand for, which made the process seamless and collaborative. We couldn't have asked for a better partner to mark such an important milestone for Women in Transport."

Sonya Byers OBE: CMO Women in Transport

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